Shefali Pall

Tell us about yourself and your business :

Born & Brought up in the culturally rich heritage lands of India , I moved to Australia in 2005 . My educational background is graduation in Physics, Chemistry , Mathematics , Masters in Business Adminstration . I started my career with multinational Telecoms in product and brand development but I have always loved food , meeting up with different people as well as creating and innovating with ingredients and hence working in hospitality was the perfect answer for combining my passion of food together with my love for meeting new people . Alkalizer was conceptualised with an aim to provide a way to help people achieve a healthy lifestyle and when developing the business plan , the only place I could envision establishing the flagship store was in Campbelltown as it’s my home , my heart , my love. Alkalizer’s philosophy is to create balance and infuse positive energy through its various offerings - Alkaline water , speciality coffee , range of gourmet teas , chocolates , and nutritionally planned menus demonstrating that meals can be healthy yet scrumptious. Alkalizer offers the community of Macarthur services of cafe , restaurant , catering, high teas along with the latest addition - the launch of the dinner service on Friday’s and Saturdays “Alkalizer at Dusk” . Alkalizer is a multi award winning institution which constantly supports the local community and various charity organisations and causes in Macarthur.

What inspires you in either personal life or in business?

“Love for people” and I can now say with pride in particular for the Community of Campbelltown , combined with love for health and innovation is the passion that drives me in personal and business life .

What’s your greatest achievement?

As a little girl ,I used to visit the deaf and blind school for kids in my hometown with my grandmother to provide kids with home cooked meals or necessities. The resilience of those children and their capability to smile through all the adversities would amaze me and give me strength . I always thought if I would ever get an opportunity to do something in life , I would try and contribute back to the institute . In late 2016 , Alkalizer opened its door in our beautiful city of Campbelltown and ever since all profits from sale of Alkalized water have been donated back to the institute in various forms. I feel grateful towards the ongoing support of my community to be able to work towards this cause.

Vayshali Chandra

Vayshali joined the Chamber Board as the Secretary in 2019.  Vayshali is a Senior Solicitor in one of the pre-eminent firms of the Macarthur region and who has worked locally for her entire career.  Founded in 1968 in Campbelltown by the late John Marsden, Marsdens Law Group delivers specialised legal services.
 
Navigating the legal system is a daunting prospect for most people, so by focusing on understanding our client's individual needs, Vayshali and the rest of the professional staff at Marsdens are able to advise you or your business on the best and most appropriate legal avenues available.  Marsdens have an extensive network of offices situated at Oran Park, Camden, Liverpool and Sydney, with our head office located at Campbelltown.

What inspires you in either personal life or in business?

Growing up in western Sydney I have always wanted to give back to my local community. I am looking forward to being able to contribute back to the business community of Campbelltown and assist in guiding the future direction of the Chamber for the next generation of business owners.

What is your biggest achievement?

Being able to give back to the local community by providing free legal advice at various non for profit local organizations. Also being personally involved on the board for other local charity’s is my way of giving back and guiding the future of the local Macarthur region.

David Hogan

David is a Senior Solicitor with Marsdens Law Group, one of the pre-eminent firms of the Macarthur region. Founded in 1968 in Campbelltown by the late John Marsden, Marsdens Law Group delivers specialised legal services.

David provides advice on all aspects of Estate Planning, including Wills, Powers of Attorney, Appointments of Enduring Guardian, complex Succession Planning, Testamentary Trusts and Special Disability Trusts. In addition to his Estate Planning expertise, David also provides advice in relation to all Deceased Estate matters, including general Estate advice, superannuation claims, Probate and Letters of Administration applications in the Supreme Court, attending to the administration and distribution of Estates, construction and complex Probate matters, informal testamentary documents and representing clients in various Estate litigation matters, including Family Provision Claims.

David is passionate about supporting and giving back to the Campbelltown community. He is looking forward to supporting the Chamber’s growth and connecting with its members.

Daks Vyas

Highly driven sales and finance professional with 10+ year’s experience with market leading companies. Passionate about strategic problem solving and creating joint value with customers. I have a proven track record of delivering results, developing and executing successful business strategy, improving operational and financial performance while effectively managing risk versus reward, working collaboratively across multiple functions throughout the organisation. Ability to identify the path to operational excellence and execute it.

Rory Muscat

Coleman Greig's Business Development Manager is Rory Muscat.Rory was invited by the CEO of Coleman Greig Lawyers in February 2021 to join them as their Business Development Manager, with 170 personnel and offices around Sydney, including Parramatta (HQ). The function comprises cultivating and developing connections within the marketplace with professional services firms with the goal of getting reciprocal referrals of legal work to Coleman Greig.

• Setting objectives and implementing plans for company and revenue growth are part of the job.
• Conducting research, planning, and launching new target market efforts.
• Prospective account research in target markets.
• Following up on leads and guiding them through the sales cycle.
• Encouraging group leadership

Rory's career has spanned 44 years, including 32 years in banking and 12 years in relationship management and business development, where he has built and expanded his skill set in:

• Relationship Management- the capacity to create and develop long-term strategic partnerships in both business-to-business and business-to-consumer situations.
• Communication- the ability to communicate at all levels of company and adapt.
• Organisational- prioritisation, onsite and offshore meetings, completing deadlines, and working with competitive objectives.
• Time management includes prioritisation, calendar management, and flexibility with time.

Due to the GCF in 2008 and the ensuing changes in the banking business, Rory departed in 2010 and found a profession in Business Development that flowed through from his banker abilities.

Rory began working at dVT Group, a mid-size insolvency firm, in 2011 for three months to assist the Directors in Business Development and systems. This three-month stay lasted just under ten years, until he departed in March 2021 GM owing to COVID and being placed on job keeper.

Rory is also passionate about community and special causes, particularly Movember. Rory has raised over $30k over the years by growing unusual Mos and occasionally coloured them. He is also passionate about men's mental health. He is also the Chairman of two charity events: the Mortimer McCarthy Cup, an NRL game contested between the South Sydney Rabbitohs and the Canterbury Bankstown Bulldogs to generate funds for the Men of League, now known as the Family of League. The Laugh Out Loud Comedy Breakfast, held on the first Thursday of May, raises funds for a charity yet to be decided in 2024. This breakfast often attracts 500 to 600 people.

Rory is also the current President of Business Chamber Referral Group (BCRG) at Oran Park a local networking group.

Rory's other passions include the beloved Manly Sea Eagles (Rory was a director between 2011 and 2016 and the inaugural Chairman of the High-profile One-Eyed Eagles in 2007-2011), Campbelltown Collegians Cricket Team (Life Member), Roseville Castle-Cove Rugby Union Club (Life Member), Music, primarily rock, and, most importantly, his wife Julianne, their three sons, their partners, and four beautiful grandchildren.

Leanne Di Fazio

I am the founder and owner of Look Deeper Marketing. We make marketing simple, focusing on marketing strategy and social media. After working in corporate marketing for over 15 years in Australia and the UK, my husband and I started house flipping, a business we continued for 10 years. It was mentoring some of our tradies, with their marketing, that I realised there was a need to help other small business owners with their marketing too.

I have 25+years’ experience, in all aspects of marketing from TV to digital marketing, a degree in Economics, a diploma in marketing and am an accredited social media marketer. My global marketing experience has predominantly focused on new business initiatives: marketing start-ups, joint ventures, collaborations, and white label business.

I want to help overwhelmed, time-poor and confused SMEs develop their marketing strategy and social media through affordable packages and tailored consultations.

I am a mum to two boys, love motorsport, drawing and eating great pizza.

Erin Kenneally

My Name is Erin Kenneally, I am the Assistant General Manager of Kenneally’s Funerals, family owned and operated funeral service ran by my parents Donna & Gerald Kenneally. I have been working in the family business for 10 years, and am passionate about working with my parents and alongside my brother, Daniel, to provide excellent service to the families they assist. I have a strong desire and commitment to help others. My love for my family extends to everyone that I in contact with through my role in Kenneally’s Funerals and often goes above and beyond to help people in their time of deep sorrow.

Jennifer Rodwell

Jennifer joined the Chamber in March 2021. She has worked in Accounts/Administration for over 10 years.